Zappos paying people's tolls in MA the day before Thanksgiving. Didn't mass promote, people found out after the fact. They weren't doing it for the attention, they were doing it because it was a nice thing to do. Doesn't make sense right? Because obviously companies are all in it for the wrong reasons and won't give unless it is to get/spend money to makes money. Exactly. And yet, it is what happened.
People can do it, it doesn't happen as often as it should but the capacity is there. The right things can be done for the sake of it being the nice thing to do, people and companies. And that will leave a good legacy. Yeah sure, there is no IMMEDIATE payoff, but there is a payoff. That payoff is called "living in a world that doesn't suck." Plus you just did the right thing. Why does that not count any more?
This story combines my passions for doing business the right way and living the right way. And it gives me hope that I too can some day in both the personal and professional life that I would be proud of living rather than just sluffing along doing things because "it's the way we do things" or it is "the way business are done."
I want to lead a proud life. And this story gives me hope that it will be possible. Let's just hope I can keep this faith before the bitterness of business as usual sets in and I succumb to the pressure and live the life that society defined. They have done enough defining, I will be taking this on for future endeavors. Doing things the right way is more important than doing things society's way. Time to live the life you want whether or not it was the one laid out before you. You never know, someone else may just pay your tolls.
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